NOT
ALL
BLOOMS
ARE
MEANT
TO
BE
PICKED
Some grow wild, climb walls, crack concrete. This is the Liberation of Flowers.
Some grow wild, climb walls, crack concrete. This is the Liberation of Flowers.
“Tell me, what is it you plan to do with your one wild and precious life?”
MARY OLIVER, “THE SUMMER DAY”
Flowers innately know when to put down roots, when to grow, when to bloom, and when to rest. They’re free — and they’re always changing. We created fragrances that celebrate our own moments of transition and evolution, inspired by the Liberation of Flowers.
Unfurl the Story
Flowers innately know when to put down roots, when to grow, when to bloom, and when to rest. They’re free — and they’re always changing. We created fragrances that celebrate our own moments of transition and evolution, inspired by the Liberation of Flowers.
Unfurl the Story
Our Story...
FRAGRANCE AS
FORWARD MOTION
Our fragrances are designed for who you’re becoming, not a reminder of who you were. Where most perfumes evoke nostalgia, we inspire aspiration and intention. Our scents become an invisible reminder of the person you’re meant to be — and the journey you’re on to get there.
CELEBRATING
CRAFTSMANSHIP
We honor artistry at every layer; from formulation to form. Each fragrance is meticulously curated with ingredients that honor your body, and are lovingly sourced, and beautifully bottled in collectable art that belongs on your vanity, not hidden away for someday.
We honor artistry at every layer; from formulation to form. Each fragrance is meticulously curated with ingredients that honor your body, and are lovingly sourced, and beautifully bottled in collectable art that belongs on your vanity, not hidden away for someday.
ANCIENT NOTES,
NEW INTENTION
Every scent is threaded with Persian influence — drawing on rose, saffron, oud and amber traditions that have shaped fragrance for millennia. We feature heritage notes reworked into something entirely new. The result is depth you can feel, complexity that rewards the nose, and an elegant connection to something timeless.
In Full Bloom
Learn More
In Full Bloom
Learn More
AFFIRMATIONS
I...
No. 1
Opens bright and unapologetic, like the unexpected moment that wakes you up and changes everything. Then it softens into something familiar as myrrh grounds, resin envelopes, and musk embraces.
Crafted for moments of transition, bold steps, and bright beginnings. Wear for courage to step into the exciting unknown.
